aura

    “But my phone already has find my.”

    it does. and it’s great — in a city, with signal, with battery. a festival takes all three away. here’s the honest picture.

    aura vibeairtagfind my (apple)find my device (google)
    works with zero signalneeds iphones + network aroundneeds internetneeds internet
    works without a phone
    made for finding people (not things)your crewmade for things~a dot on a map~a dot on a map
    guides you — direction + exact metersdown to 10 cm~only your own airtag, up close
    works in a 100k crowdnetwork congestioncrowd kills the signalsame story
    keeps working when phones die24-h battery
    group of friends, not devices listcrews up to 5a list of things~people tab — needs internetdevices only

    airtag

    brilliant for keys and luggage. but it's made for finding things, not people — it needs other iphones nearby and a network connection to report where it is. and it can't guide your friend back to you.

    find my

    perfect when everyone has an iphone, full bars and battery to spare. a festival crowd kills the signal first, your battery second. and a dot on a map is not the same as a ring pointing you through 100,000 people.

    find my device

    google's version, same story — it needs internet to show anything at all. no data, no dot.

    where we’re honest

    if your crew never leaves the city and everyone’s phone survives the day, your phone might be all you need. festivals aren’t that place. that’s exactly why aura exists.

    Your phone does a thousand things. Aura does the one thing it can’t.

    finding your people when everything else is down.